Very few things that Focus on the Family does makes much sense to me or to most free thinking individuals for that matter and the latest of their ridiculous campaigns is no exception. This time they are putting out a list of “Christmas-friendly” retailers, “Christmas-negligent” retailers and “Christmas-offensive” retailers based on how they refer to the holiday in their advertising and other literature.
On Thursday the Colorado Springs-based ministry’s political action arm launched its second-annual holiday campaign by posting an online shoppers guide with three categories: “Christmas-friendly” retailers, “Christmas-negligent” retailers and “Christmas-offensive” retailers.
The “friendly” retailers are so designated because they prominently use “Merry Christmas” and other Christmas-specific references in their catalogs and in-store promotions. Those on the Christmas-offensive list use secular phrases such as “happy holidays” and have “apparently abandoned” the use of the word “Christmas,” Focus said. Christmas-negligent companies “marginalize” their message by using “Christmas” in some cases and “holidays” in others.
I am probably a bit cynical when it comes to anything Focus on the Family does but isn’t putting out a list of retailers promoting Christmas commercialism “properly” a bit of an oxymoron considering most Christian groups already consider Christmas to be too commercial?