Fund Raising In The Digital Age

How do you know that your fund raising efforts are bearing fruit? How about your fund raising reports to the FEC can no longer be imported into Excel or Lotus.

A milestone of sorts was reached earlier this year, when Obama, the Illinois senator whose revolutionary online fundraising has overwhelmed Clinton, filed an electronic fundraising report so large it could not be processed by popular basic spreadsheet applications like Microsoft Excel 2003 and Lotus 1-2-3.

Those programs can’t download data files with more than 65,536 rows or 256 columns.

On the flip side, how do you know when they are not going so well?

In a revealing insight into the significant fundraising disparity between the two Democrats and presumptive Republican presidential nominee, Arizona Sen. John McCain, it is still possible to download his reports with plain-old Excel.

They do…

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