Sunday, March 6, 2011

There Is Certainly Nothing Fishy Here...

Most people have heard of Clear Channel Communications, the media giant that owns untold number of radio stations across the country. What you may not know is that one of their subsidiaries is a company called Premiere Radio Networks which just happens to be the largest syndication company in the US which brings us tons of radio gold from the likes of Rush Limbaugh, Glenn Beck, and Sean Hannity (What no Keith Olbermann or Rachel Maddow?).

It seems that Premiere Radio Networks also provides other services which includes providing actors to call in to various talk shows with pre-scripted topics in order to provide "interesting radio" all without mentioning who they really were.
Premiere On Call was a service offered by Premiere Radio Networks, the  largest syndication company in the United States and a subsidiary of Clear  Channel Communications, the entertainment and advertising giant. Premiere syndicates some of the more sterling names in radio, including Rush Limbaugh, Glenn Beck, and Sean Hannity. But a great radio show depends as much on great callers as it does on great hosts: Enter Premiere On Call.

“Premiere On Call is our new custom caller service,” read the service’s website, which disappeared as this story was being reported (for a cached version of the site click here). “We supply voice talent to take/make your on-air calls, improvise your scenes or deliver your scripts. Using our simple online booking tool, specify the kind of voice you need, and we’ll get your the right person fast. Unless you request it, you won’t hear that same voice again for at least two months, ensuring the authenticity of your programming for avid listeners.”

The actors hired by Premiere to provide the aforementioned voice talents sign confidentiality agreements and so would not go on the record. But their accounts leave little room for doubt. All of the actors I questioned reported receiving scripts, calling in to real shows, pretending to be real people. Frequently, one actor said, the calls were live, sometimes recorded in advance, but never presented on-air as anything but real.
Hmmm, nothing fishy with this is there? I am certain they just want to make sure that their on air talent is able to stay on topic right?

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