On the surface Lala appears to be just another Amazon or iTunes by offering DRM free music (okay not exactly like iTunes on the DRM front) but that is where the similarities end. First off searching their 6 million song and growing catalog gives you several options, you can listen for free once, purchase the song for 89 cents, or pay 10 cents to add it to your online library for unlimited streams of the song. If you later decide to buy the song, your 10 cents is put towards purchasing it and it will automatically be added to iTunes folder for later syncing to your iPod.
Also available is the ability to upload your own music to Lala so that you can stream it anywhere you have access to a computer. A simple program download allows you to upload your playlists which unlocks online versions of your songs from the Lala library and any songs not available are uploaded and stored so that you can access and stream them any time you want.
Is it legal? Apparently so as TechCrunch mentions in their post on Lala.
Lala has also done some serious legal wrangling to help you populate your online library. Using the site’s helper application (available on Windows and Mac), Lala can scan your iTunes music library and add every song you already own to your Lala web library, essentially giving you online streaming access to any song you already have on your computer. And best of all: Lala will give you free, unlimited streaming access to every song in your library, even the ones you’ve acquired in ways that weren’t quite legal. Ralston says that the record labels resisted this at first (”why should we give them access to something they stole”), but eventually came to the conclusion that users weren’t going to buy something they’d already downloaded.
Getting past paying 10 cents just for the ability to stream a song might be hard for some (just buy it if you can't), but will 89 cents a song plus access to your current library of tunes be the next big thing or it will it be the next big bust? Would you use it?