Friday, May 23, 2008

Now That's A Promotion

The St. Paul Saints have long been known for their marketing and promotional expertise. How can they not be considering their principal owner Mike Veeck's lineage. Veeck's father was well known as an outrageous promoter who's ideas included Disco Demolition Night which resulted in riots, sending short of stature (re: midget) Eddie Gaedel to the plate when he owned the St Louis Browns, and putting his Chicago White Sox in shorts and collared pullovers in 1976. One of Veeck's final promotions before leaving baseball is still carried out today, he is responsible for getting the late Harry Caray to sing "Take Me Out to the Ballgame" during the 7th inning stretch.

So when son Mike carried on the family tradition and bought a piece of the Saints, you knew that cool promotions where sure to follow. Some of Mike's handy work in St Paul included such notable events as passing out rubber dog toys during the Michael Vick dogfighting scandal and giving fans Randy Moss hood ornaments after then Vikings player Randy Moss' run in with a traffic control officer.

With that history, the St Paul Saints latest promotion should be no surprise and I'll give you a hint, it includes a U.S Senator and a Minneapolis Airport bathroom.

The St Paul Saints game tomorrow against Ft Worth is being dubbed Larry Craig "Bobblefoot" day and will commemorate the top tapping wide stance escapades of the "I am not gay" Senator from Idaho by passing out a spring loaded bouncing foot visible from under a likeness of a bathroom stall. So if your in the area be one of the first 2500 fans to get your latest piece of promotional gold to come out of the great white north.

(h/t - Crooks and Liars)

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